Little Falls-South Windham, Maine
That turned out to be a good idea, because while at college in Massachusetts, Davis met fellow student Bruno Tropeano, a first generation Italian-American who introduced Davis to gelato. Both graduated with finance degrees, but it was a shared love of good food that drove them to open the Brunswick gelato shop in Davis still remembers the first batch — a flavor still made by the company today.
I mean, to this day, nothing beats eating gelato straight out of a batch freezer. And Gelato Fiasco was born. The next year, the small startup was offering freezer pints in stores. Take its name for example.
Like any small business that grows very quickly, Gelato Fiasco has not been without its fails. And the partners have been willing to test out other ideas, from popup shops to mystery pints. So it may be no surprise that they were also unafraid of doing a cannonball into the global pool, targeting South Korea and the Middle East as their early markets. Davis says in the case of the Middle East, the Maine brand may not have translated well to shoppers.
In the case of South Korea, Maine was a selling point, but paperwork and bureaucracy became obstacles to doing business.
This attraction features animals
After pulling out of South Korea, Davis says they decided to put any dreams of world domination into the deep freeze and focus instead on carving out space in the domestic market. On Facebook, she posted a glowing review on one of the varieties. Two years ago, Davis says, an Australian ice cream company called Peters phoned him up out of the blue.
They liked the look of it, the craftsmanship. But Davis had learned from his failures in other overseas markets. And Facebook fans like Gander buy them and write about them. The brand fits with what Gander thinks Maine might actually be like.
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